Skip to content
DIRI AI

Objection handling

30 customer objections and how to answer them

Each page explains what an objection means, why customers say it, three ways to respond for sales, insurance and contact-centre calls, and one common mistake. Then you can practise the answer out loud.

How to use these pages

  1. Read what the objection means. Behind it there is usually a concern, not a refusal.
  2. Take the example wording as a direction, not a script. Say it in your own words with facts from the customer’s situation.
  3. Read the common mistake as a warning, then practise the answer out loud before a real customer hears it.
  1. I need to think about it.
  2. It is too expensive.
  3. I am already insured.
  4. I need to ask my wife or husband first.
  5. Insurers never pay out anyway.
  6. I am not interested.
  7. I do not have time.
  8. Just send me an email.
  9. I already have my own advisor.
  10. The fees on investment life insurance are too high.
  11. I will just save the money or buy an ETF.
  12. I have this through my employer or my bank.
  13. I am young and healthy, I do not need it.
  14. I do not trust supplementary pension schemes.
  15. You only want to earn your commission.
  16. It is cheaper online.
  17. Call me later.
  18. I had a bad experience with insurance.
  19. It is too complicated.
  20. I do not want to commit for so long.
  21. I have no budget for this.
  22. Why should I choose you?
  23. My family will help if something happens.
  24. Where did you get my number?
  25. I need to consult someone else.
  26. We already have a supplier.
  27. I am not the one who decides.
  28. We are comparing several quotes.
  29. Can you give me a discount?
  30. We tried something like this before and it did not work.

Practise the one that stops you

Pick an objection, talk to an AI customer and see in the report which sentence helped and which to try again.

Start practising for free

Common questions

What is an objection in a sales or service call?

An objection is a concern or doubt a customer voices before deciding. It is a signal to understand the customer better, not a reason to push harder.

Should I memorise the example answers?

No. The examples show a direction. Use your own words and the facts of the conversation, and follow your company’s rules.

How can I practise objection handling?

Say the answer out loud with a customer who pushes back, then review which sentence helped and which to say differently. DIRI AI offers this practice with an AI customer in the browser.