If a buyer says they already use someone else, you have learned something important: they are not starting from zero. Do not reply with an unsupported claim that your product is better. First find out whether they want to discuss a change at all.
One opening is enough: “That makes sense. Would you be open to one question about what, if anything, you would change in the current setup?” Wait for the answer. “Nothing” is an answer, not an invitation to invent a problem.
Three possible conversations
These are invented practice scenes, not customer transcripts or evidence that the wording wins business.
They are happy with the current provider
Buyer: “We already have a provider, and it works well.”
Seller: “Good to hear. Would you be open to one question about what, if anything, you would change in the current setup?”
Buyer: “No, we're happy with it.”
Seller: “Understood. I won't take more of your time.”
There is no next meeting to book. Do not label a clear answer as a hidden objection.
They name a specific gap
Buyer: “I already use a training provider, but one part isn't working for me.”
Seller: “Would you be open to one question about what, if anything, you would change in the current setup?”
Buyer: “I'd like to practise difficult calls without using real customers.”
Seller: “You can review the practice information and current terms on the site yourself, then decide whether an available option fits that need. No meeting is required.”
The next step belongs to the buyer, not a promised improvement or a seller-led demonstration. Check the actual product scope before referring anyone to it.
They do not want a conversation
Buyer: “We have a provider. Please don't contact me about alternatives.”
Seller: “Understood. I won't follow up.”
Stop. Do not send a comparison, put them in a sequence or create a reminder to try again.
A four-minute practice drill
- 0:00–0:30: Choose one of the three buyer positions. The person playing the buyer decides what they will say before the seller starts.
- 0:30–1:30: The seller acknowledges the existing provider and asks permission for one useful question. The buyer may decline.
- 1:30–2:30: If a gap is named, the seller states only a checkable next step and one limit. If not, they end the conversation.
- 2:30–4:00: Repeat once. Remove a comparison you cannot prove, an unnecessary question or a follow-up the buyer did not want.
Explore DIRI AI practice and current terms
Check the current plan, availability and terms at the destination before starting. An illustrative exercise does not establish what any particular buyer will achieve.