DIRI AI press kit
Everything a writer needs to describe DIRI AI correctly: three boilerplate lengths, a fact sheet generated from the product's own settings and the rules for writing the name. Questions go to hello@diriai.com.
Last factual review:
About DIRI AI
Copy the length you need and use it as written.
DIRI AI is sales-call practice. You talk by voice to an AI customer who pushes back, then read a report showing the moment to fix and a better way to say it. It works in your browser in 11 languages. Free plan available; paid plans start at €19.90 a month.
DIRI AI is sales-call practice for people who win or lose deals on the phone. Pick a situation, such as a price objection or a customer who says "just send me an email", and speak out loud to an AI customer. The customer is labelled as AI and every scenario is fictional. Afterwards a report shows the moment to fix and a better way to say it. It is practice, not an exam, and is not used to score staff for HR decisions. It works in 11 languages. Free plan available; paid plans from €19.90 a month. Built in Central Europe.
DIRI AI is sales-call practice for people who win or lose deals on the phone: individual salespeople, sales teams, call-centre staff, team leads and coaches. Many hard conversations happen for the first time with a real customer on the line. A price objection, "just send me an email", a cancellation request. DIRI AI moves the first attempt to a practice call where nothing is at stake.
You pick a situation and speak out loud to an AI customer who objects, hesitates and asks follow-up questions. The customer is clearly labelled as an AI, every scenario is fictional, and no real customer is recorded. When the call ends, a report shows what happened, what worked, the moment to fix, a better way to say it and how your skills develop over time. You can replay the weakest moment and try it again. Ready-made scenarios cover objections, pricing and meetings, and you can repeat any call.
DIRI AI is practice, not an exam. It is not used to score employees for HR decisions. Voice recordings are not stored by default; the Trust Centre on diriai.com states what is kept and for how long.
DIRI AI runs in the browser with nothing to install, in 11 languages: English, Czech, Slovak, Polish, German, Spanish, Portuguese, Italian, French, Romanian and Hungarian. There is a Free plan, and paid individual plans start at €19.90 a month. Teams can ask for a pilot. Built in Central Europe. Web: diriai.com. Press enquiries by e-mail only: hello@diriai.com.
What DIRI AI is
DIRI AI is a web app for practising sales and customer-service phone calls out loud. A person picks a situation, for example a price objection, a first meeting or a customer who says "just send me an email". They then speak to an AI customer that objects, hesitates and asks follow-up questions. When the call ends, a report shows what happened, the moment to fix and a better way to say it.
How a practice call works
- Pick a ready-made scenario and a difficulty.
- Talk to the AI customer in the browser, by voice. Nothing to install.
- Read the report: evidence from the transcript, stronger wording for specific moments, a skill map.
- Replay the weakest moment and try it again.
Who it is for
Individual salespeople, sales teams, call-centre staff, team leads and coaches.
What it is not
DIRI AI is practice, not an exam. It is not used to score employees for HR decisions. The customer on the call is an AI and is labelled as one, and every scenario is fictional.
Languages
11 languages: English, Czech, Slovak, Polish, German, Spanish, Portuguese, Italian, French, Romanian and Hungarian. Ready-made scenarios in some languages are still being extended; the pricing page states what is available today.
Fact sheet
Every row is generated from the product's own settings or links to the page that states it. Nothing here is typed in by hand.
| Product type | Web app for voice practice of sales and advisory calls, runs in the browser |
|---|---|
| Practice partner | An AI voice client, always labelled as AI |
| After each call | A written report with quoted moments and one suggestion for the next attempt |
| Free plan | 3 voice calls a month, up to 5 minutes each, basic report (score and one tip) |
| Paid plans from | €19.90 per month (Start), prices include tax |
| Languages | 11: English, Czech, Slovak, Polish, German, Spanish, Portuguese, Italian, French, Romanian and Hungarian |
| Intended use | Training and self-improvement, not evaluating or ranking employees |
| Plan | Price | Included | How to start |
|---|---|---|---|
| Free | €0 | 3 voice calls a month, up to 5 minutes each | E-mail confirmation required |
| Start | €19.90 per month | 80 voice minutes per month, 1 user | 7-day trial, payment card required |
| Plus | €49.90 per month | 240 voice minutes per month, 1 user | 7-day trial, payment card required |
| Pro | €99.90 per month | 480 voice minutes per month, 1 user; unused minutes roll over 1 month | 7-day trial, payment card required |
Individual plan prices are final prices including tax. Each plan has a fixed monthly limit; practice pauses at the limit and no extra charge starts automatically.
Writing the name
- DIRI AI: two words, capitals, joined with a non-breaking space where your system allows it.
- Not "Diri", "DiriAI" or "diri.ai" (a different site). Pronounced DEE-ree.
- Please attribute written answers to "the DIRI AI team".
Press contact
E-mail only: hello@diriai.com. We answer in writing and we do not take calls or give interviews. If you need a fact checked before you publish, send the sentence and we will confirm or correct it by e-mail. Product and account questions go to support@diriai.com.
Questions journalists ask
What is DIRI AI in one sentence?
A web app for practising sales and service calls by voice with an AI customer, followed by a report on how the call went.
Who is behind DIRI AI?
DIRI AI is a trading name. The service provider, registration number and registered office are published in the Legal Notice. Statements about the product come from the DIRI AI team.
Is the customer on the call a real person?
No. It is an AI, labelled as an AI in the product, and every scenario is fictional. No real customer is recorded.
Is DIRI AI used to evaluate employees?
No. It is built for practice, not as an exam, and it is not used to score employees for HR decisions.
Are the calls recorded?
Voice recordings are not stored by default. The Trust Centre states what is kept and for how long.
Which languages does it support?
11 languages: English, Czech, Slovak, Polish, German, Spanish, Portuguese, Italian, French, Romanian and Hungarian. The list on this page is generated from the product's language settings.
What does it cost?
The fact sheet above lists the Free plan and the paid individual plans with their prices, rendered from the same settings the pricing page uses. Team plans start with a pilot; company prices are not published in this kit. The pricing page is the authoritative source.
Can I try it before I write about it?
Yes, through the Free plan. We do not run press demos or live walkthroughs. If something you see differs from this kit, e-mail hello@diriai.com and we will correct the kit.
Do you publish user numbers, revenue, customer names or results?
No. We do not publish user counts, revenue, customer names, testimonials, rankings or percentage improvements, so please do not attribute any to DIRI AI.
Is DIRI AI certified or compliant with a regulation?
We make no certification or compliance claims in this kit. The Trust Centre describes how the product handles data and the limits of its use.
How is the report scored?
The method is described on the How we score page. Some areas are scored only when the call gives clear evidence; otherwise the report says "Not assessed".
Can I get an interview or a quote?
We do not give interviews or take calls. Written answers by e-mail are attributed to "the DIRI AI team".