Search for the price of an AI sales roleplay tool and you will find two kinds of vendor. Some publish a number. Most publish a "book a demo" button. The second group is not hiding anything sinister, but it does mean you cannot compare cost until you have spent an afternoon on calls with salespeople.
This page is for the buyer who wants to compare before talking to anyone. It explains the four pricing models in use, what each one does to your bill, the questions worth asking before you sign, and where the models fit a team of two or two hundred.
Disclosure: this page is by the DIRI AI team, and DIRI AI is one of the tools in this market. We say where we fit and where we do not. For criteria beyond price, see how to choose AI sales roleplay software and the list of best sales role-play tools.
The four pricing models
1. Per user, per month
You pay a fixed amount for each person. Some vendors bill monthly. Many bill annually and show the monthly equivalent, which makes the headline look smaller than the invoice. Check which one you are looking at.
Good for: one person or a small group where every user practises regularly. Watch for: a cap on roleplays per week or a "fair use" limit hidden in the plan description.
2. Per seat with a minimum
The price per seat looks reasonable, but the first paid tier needs a minimum number of seats, for example five. If you have three reps, you pay for five.
Good for: teams that already know their headcount. Watch for: the minimum rising on higher tiers, so growth in features means growth in the minimum.
3. Credits
You buy a pool of credits, and each practice session spends some. This is close to how usage-based software works.
Good for: irregular use. Watch for: credits that expire, one-off allowances that do not renew and the exchange rate between credits and minutes. Ask how many credits a five-minute call costs, and whether a long call costs more.
4. Quote per organisation
No public price. You describe your team, you get a number, often with a 12-month term. Vendors choose this when pricing depends on integrations, scoring set-up, reporting or contract terms.
Good for: a large sales floor that needs a CRM connection, single sign-on or a procurement process. Watch for: minimum contract length, auto-renewal, price increases at renewal and who owns your data if you leave.
What the publicly listed prices look like
Public pricing pages change. The figures below were read from each vendor's own page on 9 November 2026 and must be checked again before you rely on them.
| Vendor | Model | Listed on the vendor's page | Source |
|---|---|---|---|
| Yoodli | Per user, billed annually | Pro 8 USD and Advanced 20 USD a month, billed annually; a free Starter tier with a small number of lifetime sessions; Business per seat through a demo | yoodli.ai/pricing |
| Exec | Per seat, credits, seat minimums | A free tier with a few basic seats and one-time credits; paid tiers billed annually with seat minimums | exec.com/pricing |
| Hyperbound | Per user, quote | No figures; plans through "Book a demo"; a free plan of prebuilt roleplays | hyperbound.ai/pricing |
| PitchMonster | Quote per organisation | Per seat, quote only, standard 12-month contract | pitchmonster.io/pricing |
| DIRI AI | Per user, monthly | Three individual plans with the price shown on the page; a Free plan; company plans start with a pilot request | diriai.com/pricing |
Two things are worth noticing. First, only some tools can be tried without a call. Second, the free tiers are different things: some give you a handful of sessions for life, some give prebuilt scenarios only, some give a credit pool that is used once. "Free" tells you very little until you read the limit.
Minutes, sessions or roleplays?
The unit of measure changes the maths. A vendor selling "10 roleplays a week" and a vendor selling "80 minutes a month" are not describing the same thing.
- Per session: cheap if your calls are short. A discovery call rehearsal and a 90-second opener drill count the same.
- Per minute: fair for varied practice. Short drills cost little.
- Unlimited: read the fair-use clause. "Unlimited" in a plan name is rarely unlimited in the terms.
Whatever the unit, work out your own use first. If a rep will run two five-minute calls on four days a week, that is forty minutes a week. Now check each plan against that figure rather than against its marketing.
Questions to ask before you sign
- What is the billing term, and what does it cost to cancel in month three?
- Is the displayed price per month billed monthly, or per month billed annually?
- What is the seat minimum, and does it change on higher tiers?
- What counts as one unit of use, and what happens when it runs out? Overage, a hard stop or an upgrade prompt?
- Does the price include reporting for managers, or is that a separate tier?
- What happens to our transcripts and reports on cancellation?
- Is there a price increase clause at renewal?
- Which languages are included in the price, and which are extra?
If a vendor cannot answer these in writing, treat that as information.
Where DIRI AI fits, and where it does not
DIRI AI is voice practice for phone calls: you talk to an AI customer, then read a report on what to say better. It supports 11 languages.
- Fits: an individual who wants to see the price first and pay monthly; a small team where each person can start alone; anyone who wants to try a call before committing. There is a Free plan, and paid individual plans start from €19.90 a month. See diriai.com/pricing for the current plans and limits.
- Fits with a pilot: company plans for team dashboards, shared scenarios and a coaching queue start with a team pilot request.
- Does not fit: a large US sales floor that needs call scoring linked to a CRM, or an organisation that needs a long list of enterprise integrations. Tools built for that, such as Hyperbound or Exec, may serve you better. Check their own pages.
A sensible comparison for a buyer is simple: shortlist two tools, run the same scenario on each, read both reports and see which one gave you something specific to fix.
A cheap way to decide
You do not need a procurement process to learn whether this category helps. Take one scenario you find hard, such as the price objection, and run it three times on a free tier. Compare the first and third report. If the third attempt is better and the report told you why, the format works for you. Then price the paid plans against your own usage. The sample report shows what a report looks like before you start.
FAQ
Is AI sales roleplay software expensive?
It ranges from a free tier to a quote-only contract on a 12-month term. The spread comes from the pricing model more than from the product. Work out your own weekly usage and compare that figure with each plan.
Why do so many vendors hide their price?
Usually because the price depends on seats, integrations and contract length. That is reasonable for a large organisation and unhelpful for a small team. If you are small, prefer vendors that publish a monthly price.
What does annual billing change?
A plan shown at a low monthly price may require paying twelve months up front. Always check whether the displayed figure is the monthly or the annual price.
Can a small team start without a seat minimum?
Some tools let each person start on an individual plan, and some require a minimum number of seats. Ask before you compare.