DIRI AI vs AmpUp: AI Sales Coaching Compared (2026)

AmpUp facts come from ampup.ai (accessed 27 Oct 2026). Where the page does not state something, we say so rather than guess.

Quick comparison

	DIRI AI	AmpUp
Main focus	Voice practice with AI client, per-call report	AI sales coaching loop: Record, Analyze, Coach, Practice (practice component called Skill Lab)
Target	Sales, advisers, customer service, call centres	Account executives, SDRs, sales leaders, RevOps and enablement
Voice vs text	Voice	Not stated on the home page; the pricing page mentions live voice and live avatar coaching as credit-metered features
Languages	cs, sk, pl, de, en, es, pt, it, fr, ro, hu	"10+ languages" on the pricing page; individual languages not named
Free option	Free plan: 3 voice calls a month, up to 5 min each	14-day free trial on every plan; no permanent free plan stated
Pricing	Public (EUR 0 / 19.90 / 49.90 / 99.90)	Per seat, billed annually, with monthly credits: Starter USD 37/mo (1,500 credits), Pro USD 112/mo (4,500), Power USD 187/mo (8,000), Enterprise custom
Compliance claims	Privacy, DPA and Trust Center pages linked; GDPR not explicitly named on page	SOC 2 Type II, encryption in transit and at rest, no customer data used to train external models (vendor claims)
Strongest where	Self-serve, fast start, small teams, Czech and Slovak	Call recording and analysis plus practice in one workflow; CRM and call-recorder integrations

Who each is for

DIRI AI: individual agents, advisers and small-to-mid teams who want hands-on call rehearsal without a long procurement. AmpUp: B2B sales teams that already record calls and want coaching and practice tied to real deals.

Key differences

Scope. AmpUp combines analysis of real calls with practice; DIRI covers practice only. AmpUp is broader.
Pricing model. AmpUp prices per seat with credits (live voice minutes beyond the allowance are charged in credits); DIRI uses flat monthly plans and a free tier.
Languages. AmpUp states "10+" without naming them; DIRI names Czech, Slovak, Polish, German, English, Spanish, Portuguese, Italian, French, Romanian and Hungarian.

Pricing as publicly listed (27 Oct 2026)

DIRI: Free EUR 0; Start 19.90; Plus 49.90; Pro 99.90 per month. AmpUp (pricing page, annual billing, USD per seat per month): Starter 37, Pro 112, Power 187, Enterprise custom; 100 credits cost USD 1.

Languages

DIRI: Czech, Slovak, Polish, German, English, Spanish, Portuguese, Italian, French, Romanian, Hungarian. AmpUp: "works in 10+ languages"; the list is not published on the page read, so check Czech and Slovak with the vendor.

When to choose which

AmpUp for teams that want real-call analysis, CRM integrations and practice in one tool.
DIRI AI for a free start, flat plans and confirmed Czech and Slovak practice.

FAQ

1. Is AmpUp a direct DIRI competitor? Partly: both offer practice; AmpUp also analyses real calls. 2. Does AmpUp have a free trial? Its pricing page states a 14-day free trial on every plan. 3. How is AmpUp priced? Per seat with a monthly credit allowance, billed annually. 4. Can teams buy DIRI online? Not yet. Team plans are not self-serve; ask about the team pilot. 5. Can I try DIRI without a demo? Yes, via the free plan.

Try it yourself

Test a call on DIRI AI today: diriai.com

Fairness note

This comparison is published by the DIRI AI team, so read it with that in mind. We describe other products only from their public pages on the dates shown, mark anything we could not verify, and name areas where they are stronger. Features, limits and prices change; check each vendor before you decide. Corrections are welcome: write to us through the product pages.