A script for calling a customer before a contract or subscription ends. It starts with their results and their situation, not with the price.
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When to use it
Use it early enough that the customer can decide without pressure, for example a few weeks before the end date.
The script
Renewal call script
Call script
Opening
Hello [Name], this is [Your name] from [Company]. Your [plan] runs until [date], and I wanted to talk about it early so there are no surprises. Is now a good time?
Review the value
Over the past [period] your team used [feature or result you can verify]. How has that matched what you expected?
Ask what has changed
Has anything changed in your team, budget or priorities that should change what you have with us?
Present the options
You can renew as it is, adjust to [option], or end it. I will explain what each one means for you.
Handle hesitation
What would you need to see to feel confident about renewing?
Confirm
So we agree on [decision]. I will send the details by [date], and the renewal date is [date].
DIRI AI · diriai.com · Training material, not legal or financial advice.
Replace the [square brackets] with your own facts and adapt the wording to your own voice.
How to use it
Check the real usage and any open support issues before the call, and mention them first.
Let the customer describe the value in their own words before you list yours.
Confirm the decision and the date in writing, even when the answer is to end the contract.
Practise it before you dial
In DIRI AI an AI customer, clearly marked as AI, answers your call and reacts the way a busy person might. Matching scenario: Renewal with a hesitant customer. The Free plan costs nothing.