A script for telling a customer in person that their price is changing. It is direct, honest about the reason and clear about the choices.
Choose "Save as PDF" in the print dialog. Nothing is sent anywhere and no account is needed.
When to use it
Use it before the written notice reaches the customer. Check the notice period and wording with your own contract and compliance team.
The script
Price increase call script
Call script
Opening
Hello [Name], this is [Your name] from [Company]. I am calling personally because I have news about your price, and I would rather you heard it from me than read it in a letter.
State the change
From [date], the price of [plan] changes from [old price] to [new price].
Explain honestly
The reason is [real reason, such as costs or new features]. I am not going to pretend it is good news.
Listen
How does that land for you?
What would it change for your budget?
Lay out the options
You can keep the plan, move to [cheaper option], or leave at [date]. Here is what each one means.
Close
What would you like to do? I will confirm it in writing.
DIRI AI · diriai.com · Training material, not legal or financial advice.
Replace the [square brackets] with your own facts and adapt the wording to your own voice.
How to use it
Know the exact date, old price, new price and cheaper options before you dial.
Say the number in the first minute; do not circle around it.
Never promise a discount you are not authorised to give.
Practise it before you dial
In DIRI AI an AI customer, clearly marked as AI, answers your call and reacts the way a busy person might. Matching scenario: Price objection after an offer. The Free plan costs nothing.