Car dealers, voice practice
Book the test drive, skip the price war
Customers call three dealers and ask each for the best price on the phone. Practise the first reply to an online enquiry, the no-show and the unhappy service customer, then read what you said in the first minute.
Free plan: 3 calls a month, up to 5 minutes each. No card.
Three calls worth rehearsing first
Each one is written the way a trainer would brief it: what the customer says, what usually goes wrong and what to say instead. Adapt the wording to your company’s rules.
“What is your best price on that exact car?”
- The customer says
- Eleven minutes after an online enquiry. He wants one number.
- What usually goes wrong
- The rep quotes a number, and the call ends.
- Say instead
- “I want to get you the real figure, not a number I would change in the showroom. The price depends on trade-in and finance, so can I ask two questions? Are you part-exchanging, and when do you want to collect?” Qualify, then offer a time to see the car.
- Practise with
- Price objection after an offer
The test-drive no-show
- The customer says
- She booked for Saturday and did not come. You call on Monday.
- What usually goes wrong
- “Did something come up?” produces “Yes, sorry”.
- Say instead
- “No problem, Saturday was busy for everyone. What was the car you were going to try, and is it still the one? I have Thursday evening or Saturday morning free.” Do not ask if she is still interested, ask when.
- Practise with
- Respectful scheduling of a follow-up
The service customer who feels upsold
- The customer says
- “You told me it needed new brakes last time. Now you say it needs a service. Is this just a way to charge me?”
- What usually goes wrong
- The adviser defends the workshop.
- Say instead
- “I understand why it looks that way. Let me read the inspection note with you and mark what is safety-critical and what can wait. You decide.” Separate what is urgent from what is optional.
Typical call types
The conversations that come up most often, and what each one is for.
- Web enquiry response
- Reach a buyer quickly, confirm what they want and agree a time to visit.
- Test drive follow-up
- Ask how the drive went and what remains open without repeating the same pitch.
- Service booking call
- Offer a slot, explain what the service includes and keep the customer informed.
- Trade-in and finance call
- Discuss the old car and monthly budget honestly before a showroom visit.
Who you talk to and what they care about
Know the person before you dial. Each role listens for something different.
- Private buyer
- A fair price for the new car and the old one, the right model for their needs and no pressure at the desk.
- Fleet or company buyer
- Total running cost, delivery times, service arrangements and a single contact.
- Service customer
- A convenient slot, a clear estimate and no surprise charges when they collect the car.
Top objections and example answers
Examples of a direction, not a script. Say it in your own words and use facts from the customer’s situation.
- “I will look at other dealers.”
- That is sensible. To make your comparison easy, may I send the full price in writing, and what other points would you like me to cover?
- “The price is too high.”
- Thank you. Which part concerns you: the car, the trade-in value or the finance? That helps me see what I can look into.
- “I need to talk to my family.”
- Of course. Would you like to bring them to see the car, or shall I send photos and the details so they can look together?
- “Service at your garage is expensive.”
- I understand. I can send an itemised estimate before you decide, so you see exactly what is included and can ask about any line.
Sample opening lines
A good opening names who you are, why you are calling and gives the other person an easy way to answer.
- Web enquiry
- Hello, [Name], this is [your name] from [dealership]. You asked about the [model] on our website. Is it still of interest, and when could you come to see it?
- After a test drive
- Good afternoon, [Name], [your name] from [dealership]. Thank you for driving the [model] on [day]. How did it feel, and is there anything you would like to compare?
- Service reminder
- Hello, [Name], it is [your name] from [dealership]. Your car is due for its service. Would you like me to find a slot that fits your week?
Replace the brackets with your own details. Keep the line short enough to say in one breath.
Wording to handle with care
General reminders, not an exhaustive list. Rules differ by country and company, so follow your company’s approved wording.
- Fuel economy or range figures
- Real-world results differ. Refer to the official figures and say that driving style affects them.
- Finance terms and rates
- Give complete, approved information on cost and term rather than a headline monthly figure alone.
- Statements about a used car’s history
- Only state what is documented and offer the paperwork for the customer to check.
- “Last one in stock” pressure
- Use such wording only when it is true, and not to rush a decision.
This is training material, not legal advice. For anything specific, ask your compliance or legal team.
Practise these calls in DIRI AI
Talk to an AI customer by voice and read a report with the transcript afterwards. These scenarios are the closest fit for this industry.
Recommended practice scenarios
- Price objection after an offer
- Respectful scheduling of a follow-up
- Resolving a serious service problem
Objections to practise first
Practise the call that fills Saturday
Take the enquiry call and the no-show call, and hear which line gets a time booked.
Related guides in Learn
Questions about this industry
How should I handle price questions on the phone?
Practise giving a range with its conditions and moving to a visit. The report shows whether you let the call end on a number.
Can I practise speed-to-lead calls?
Yes. Set the customer as someone who enquired online ten minutes ago and has already called another dealer.
Does it cover trade-in and finance?
It covers how you talk about them. Rates, valuations and finance rules are your company’s, so use only approved figures.
Can service advisers use it?
Yes. The service recovery scenario fits upsell worries and complaint calls.