Clarify before you answer
Ask what sits behind the objection, so you answer the real concern.
“That is a sensible step. Which documents will they want to see, and is there anything they commonly ask suppliers for? I would like to have it ready.”
Customers say “Legal needs to review it first” for a reason. Here is what usually sits behind it, how to respond and what to avoid.
A legal review is a normal step and a sign of seriousness, but it can also stall a deal for weeks. Do not offer legal advice yourself. Your role is to make the review smooth: send documents early, name a contact on your side and ask what they will look at.
Typical in: Software and SaaS, Professional services
Pick the framework that fits the customer. The wording is an example direction, not a script: say it in your own words.
Ask what sits behind the objection, so you answer the real concern.
“That is a sensible step. Which documents will they want to see, and is there anything they commonly ask suppliers for? I would like to have it ready.”
Shrink the decision to something low-risk that moves things forward.
“Shall I send the terms to you now, so legal has them before you finalise anything else? I will tell you who on our side can answer questions, and we can agree when you expect to hear back.”
Point to the right person, time or channel without losing the thread.
“If legal has questions, it is quickest if they speak with the right person on our side directly. May I give you a contact to pass on, so your time is not spent in the middle?”
After your response, ask:
How long does a legal review usually take with you, and is there anything that tends to slow it down?
Avoid: It’s a standard contract, there’s nothing to review.
It tells the customer what they should do about their own legal process, and suggests you want to avoid scrutiny.
Reading is not the same as saying it. Talk to an AI customer who raises this kind of objection and see in the report which sentence helped.
Practise this objectionA legal review is a normal step and a sign of seriousness, but it can also stall a deal for weeks. Do not offer legal advice yourself. Your role is to make the review smooth: send documents early, name a contact on your side and ask what they will look at.
Clarify before you answer: “That is a sensible step. Which documents will they want to see, and is there anything they commonly ask suppliers for? I would like to have it ready.” Propose a smaller step: “Shall I send the terms to you now, so legal has them before you finalise anything else? I will tell you who on our side can answer questions, and we can agree when you expect to hear back.” Redirect: “If legal has questions, it is quickest if they speak with the right person on our side directly. May I give you a contact to pass on, so your time is not spent in the middle?”
How long does a legal review usually take with you, and is there anything that tends to slow it down?
Avoid “It’s a standard contract, there’s nothing to review.” It tells the customer what they should do about their own legal process, and suggests you want to avoid scrutiny.
Educational conversation training. It is not legal or financial advice and it promises no results. Always follow your company’s rules, the terms of the product and a customer’s clear no.