Acknowledge, then ask
Show you heard it, then ask an open question before you respond.
“Wonderful, then you are exactly the person I would like to speak to. May I ask how you handle X at the moment?” Treat them as the expert.
Customers say “I handle all of that” for a reason. Here is what usually sits behind it, how to respond and what to avoid.
The person on the phone may be the real decision-maker, or may be protecting their role and their boss. Take it at face value, treat them as the decision-maker, and ask the questions you would ask anyone. If they are not, it will show.
Typical in: Software and SaaS, Insurance and finance, Real estate, Telecom and energy, Professional services, Retail and e-commerce, Manufacturing and logistics, Contact centre and customer service
Pick the framework that fits the customer. The wording is an example direction, not a script: say it in your own words.
Show you heard it, then ask an open question before you respond.
“Wonderful, then you are exactly the person I would like to speak to. May I ask how you handle X at the moment?” Treat them as the expert.
Ask what sits behind the objection, so you answer the real concern.
“Good to know. When you look at something new, who else usually has a say, or is it fully your decision?” Ask it respectfully, not as a challenge.
Ask for a moment, a question or a next step, and accept the answer.
“May I tell you in a sentence what we do, and you tell me whether it is relevant? If not, I will not take your time.”
After your response, ask:
How do you usually decide whether to look at a new supplier?
Avoid: Surely your boss makes the final decision?
It challenges their status and suggests that they do not count. They will end the call.
Reading is not the same as saying it. Talk to an AI customer who raises this kind of objection and see in the report which sentence helped.
Practise this objectionThe person on the phone may be the real decision-maker, or may be protecting their role and their boss. Take it at face value, treat them as the decision-maker, and ask the questions you would ask anyone. If they are not, it will show.
Acknowledge, then ask: “Wonderful, then you are exactly the person I would like to speak to. May I ask how you handle X at the moment?” Treat them as the expert. Clarify before you answer: “Good to know. When you look at something new, who else usually has a say, or is it fully your decision?” Ask it respectfully, not as a challenge. Ask permission: “May I tell you in a sentence what we do, and you tell me whether it is relevant? If not, I will not take your time.”
How do you usually decide whether to look at a new supplier?
Avoid “Surely your boss makes the final decision?” It challenges their status and suggests that they do not count. They will end the call.
Educational conversation training. It is not legal or financial advice and it promises no results. Always follow your company’s rules, the terms of the product and a customer’s clear no.